Most Inspiring Squid Game Advertising Campaigns and Social Media Posts by Brands
Squid Game, the Korean series on Netflix, became a global phenomenon back in 2021. Now, with the release of its second season in 2024, the hype is back! Some brands are already jumping on the trend, sharing Squid Game-related posts to connect with their audiences.
I know that you all know what the original Squid Game series is about, but here’s a sneak peek in case you forgot:
Cash-strapped players are offered a game with a huge prize. Hundreds of people meet to play traditional children’s games. However, they don’t know one of the key rules of the game:
If you lose, you’ll be dead.
But if you win, you’ll be rolling in money.
While the series offers insights into human nature, its graphic violence and unsettling premise have drawn significant criticism. Squid Game season two raises the stakes with new games and betrayals, but its reliance on shock value continues to divide audiences.
When a phenomenon like Squid Game takes over, brands need to act fast. Understanding what your audience is watching and feeling is key to staying relevant.
👉 For example, back in 2021, the sales of white slip-on Vans have risen 7,800% since the premiere of this series. Also, according to Lyst’s report, searches for red boiler suits have spiked 62%.
Now, with Squid Game season two capturing everyone’s attention again, there’s a fresh chance for brands to come up with clever Squid Game marketing ideas and ad campaigns to ride the wave in 2024! 🏄♀️
What Are the Best Squid Game Ad Campaigns by Brands? (From 2021 to 2024 and Beyond!)
Here is the compilation of the best Squid Game advertising campaigns by brands.
Ready to play this (marketing) game?
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McDonald’s
Bu gönderiyi Instagram’da görBu gönderiyi Instagram’da görBialetti
I personally loved this one! Combining the festivity of the Christmas season, marketing hype, and a pinch of family drama—who could say no?
Bu gönderiyi Instagram’da görWhatsApp
Bu gönderiyi Instagram’da görPuma
Bu gönderiyi Instagram’da görCrocs
@crocs Get in the game with this daring new Squid Game style. Shop Crocs Squid Game Collection
Duolingo
Heineken
Budweiser
Dominos
View this post on InstagramMARIGOLD HL Milk
View this post on InstagramPepsi
View this post on InstagramSemrush
View this post on InstagramBONUS: Netflix (Who else would share Squid Game ads more, duh?)
Loved this version as a Heartbreak High fan! It perfectly shows how blending two iconic themes can resonate deeply and evoke strong emotions.
@netflix We swear no Heartbreak High cast were harmed during the filming of this round of Red Light, Green Light… #HeartbreakHigh #SquidGame2 #austok #netty ♬ original sound – Netflix View this post on Instagram
Bu gönderiyi Instagram’da gör@netflix there’s no such thing as taking it too seriously when you’re playing SQUID GAME: UNLEASHED. #netflixgames #squidgame2 #squidgame ♬ original sound – Netflix Know your audience, watch what they watch. Better observation, better engagement. We hope these brand Squid Game ads inspire you to engage with yours!
